Finance Expert: Tottenham lay down blueprint for cash windfall after Travis Scott announcement
Tottenham have “laid down the blueprint” to earn extra cash using their stadium after another concert was announced for this summer.
Hip-hop artist Travis Scott officially announced this week that he will be performing in N17 in July, earning the club cash in the process that will add to their revenue.
When asked about the announcement, football finance expert Plumley believes this was always part of the strategy for Daniel Levy and it is now being executed to help the club earn more money that could potentially be spent on the squad.
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“Of course and again, it was always part of the long-term play wasn’t it?” he exclusively told Tottenham News.
“You’re now starting to see that plan executed, behind the strategy of the new stadium. It’s not just what you can do with it when Spurs are playing a home match, it’s what you can do with it on the other days of the year, which are a lot when it’s not doing anything, and Spurs have clearly laid down the blueprint of what you can do and these events are another factor in that.
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“The way the money transfer works as well, sometimes they are kind of pay-as-you-go arrangements and other times you would look for a package and do a particular deal for a license for a number of events. So if you can, it stands to reason that more events is going to equal more money and as I say that was always part of the plan for Spurs moving forward.”
Tottenham look to become global force financially
The whole point behind tearing down White Hart Lane and building the new Tottenham Hotspur Stadium was to help the club become a global force both on and off the pitch.
It’s hard to argue that the stadium isn’t one, if not the, best in the world at this stage, and all the different events taking place in the stadium mean the club have opened up many different revenue streams.
With so many different income streams, including major music events like the Travis Scott concert happening on a regular basis, it will only help the club be able to compete.
FFP and PSR rules mean the club can spend a certain amount, but the more they bring in every year should see that amount rise and will help them to bring in the best players and pay the best wages.
That will contribute towards on-pitch success too, which is ultimately what everyone linked to the club wants, so long may it continue.