Tottenham can trump Arsenal with £42.5m-plus deal as off-pitch announcement imminent
Tottenham’s Commercial Strategy Could Outshine Arsenal with £42.5m Sleeve Sponsor Deal
Tottenham Hotspur are poised to surpass North London rivals Arsenal not just on the commercial front but potentially in terms of long-term financial sustainability. Spurs are negotiating a lucrative sleeve sponsorship deal worth £42.5 million, a move that could cement their financial dominance over Arsenal.
Spurs’ Financial Prowess
Despite Arsenal’s recent on-pitch success, finishing above Tottenham in the Premier League every season since 2016-17, Spurs have excelled in financial performance. Key to this is their move to the state-of-the-art Tottenham Hotspur Stadium and significant commercial partnerships. Their deals with Nike and AIA already bring in £30 million and £40 million per year respectively.
Read- Spurs insider reveals player will be allowed to leave after just 12 months at the club
The £42.5m Sleeve Sponsorship Deal
Tottenham are looking to replace their current sleeve sponsor, Cinch, who pay £8 million per season. With the deal terminated a year ahead of schedule, Spurs are aiming for a new partnership worth £42.5 million over three years, equating to over £14 million per season. This potential deal surpasses Arsenal, Liverpool, and Chelsea’s sleeve sponsorship revenues and would place Spurs just behind Manchester United (£20 million per year) and Manchester City (£18 million per year).
Broader Commercial Success
Tottenham’s commercial revenue for the 2022-23 season was £227.7 million, significantly higher than Arsenal’s £169.3 million. This success is bolstered by the ability to host non-football events at their stadium, including concerts by Beyoncé and the Red Hot Chili Peppers, generating substantial additional income.
Read- Argentine press say Cristian Romero ‘lifted the stadium’ in Copa America opener
Future Opportunities
The gap between Spurs and Arsenal could widen further if Tottenham secures a naming rights deal for their stadium, potentially worth over £150 million over a decade. This would add to their financial muscle, ensuring they remain competitive under the Profit and Sustainability Rules.
Tottenham Hotspur’s strategic commercial moves, including the impending £42.5 million sleeve sponsorship deal, highlight their growing financial superiority over Arsenal. This commercial edge could translate into better long-term performance on the pitch, emphasizing the importance of robust financial health in modern football.